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Australian pearl producers urged to lift product profile

The Sunday TimesAustralian News    28/04/2005 12:52:59

Australia’s $300 million pearl exporting industry is being urged to consider ways to raise the profile of its product.

In an address to a pearling industry meeting in Fremantle today, federal Fisheries Minister Ian Macdonald said the government's Aquaculture Industry Action Agenda would encourage pearl producers to find new marketing and branding strategies.

Among the options is a move towards a more unified approach to promoting high-quality Australian pearls to traders, retailers and consumers worldwide.

"This would involve tagging exquisite jewellery pieces featuring Australian pearls and even promoting the product at events like the Australian Fashion Week," Senator Macdonald said.

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