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Cheaper foreign prawns force marketing rethink
ABC OnlineAustralian News 29/11/2004 12:16:30
Australian prawn fishermen are considering new marketing strategies to try to compete with cheaper South-East Asian imports.
The international competition will be discussed at the first national prawn industry conference in Cairns in far north Queensland this week.
Jim Fogarty from the conference's steering committee says an influx of farmed prawns from South-East Asia is forcing Australian fishers to rethink how they do business.
"The price that they can be landed in these various markets is substantially lower than our costs of production," he said.
"So what we need to do is if we are unable to reduce our costs of production substantially, then we need to look at our marketing to put ourselves into situations where we can compete with these prawns."
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