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Monitor Your Competitors

Did you ever want to find the latest news on your competitors?

This is a simple search engine trick to find what other people say about your competitors:

  • Go to Google, Yahoo or MSN search
  • Type in ["competitor name"] -site:[competitor website]
  • Example: "fjord seafood" -site:fjordseafood.com
  • Search results will show sites mentioning the company, excluding pages from the company itself

NEW: Competitor Monitoring Tool

Internet competitor monitoring can be time-consuming, and is a task that should be automated. This is exactly what our tool does. You specify the name of your competitors, and some keywords associated with them, and its programmed artificial intelligence takes care of the rest: The robot walks around in search engines and in "industry neighbourhooods", picking up pages that it considers relevant.

Price: 25$ / month (minimum 6 months)

Yes, I am interested in your Competitor Monitoring Tool!

11/3/2004

Fish and seafood research reports

10/4/2004

Seafood Market - Smart Searches

As you know, market knowledge means power, and probably the best way to gain this knowledge is to read a bunch of reports on your field. But the number of documents on the web is virtually unlimited. Here is our little guide through this jungle of knowledge.  

Search engines like Google contains some jewels that may be hard to find if you're not familiar with the advanced search features. We assure you, these features are not that advanced.

We've often seen that PDF and Word documents has more flesh on the bones than ordinary web pages. In these, you'll probably find more statistical data, more interesting information - in other words, more useful knowledge. However, you probably want to limit the search results to:

  • Documents written in a certain language (spanish, norwegian, english)
  • Documents from a certain country (Chile, Norway; US)
  • Documents with a certain file type (Word, PDF, HTML)
  • Documents that are not very old

Some possible searches are:

Click on the links and note what search commands we have used in the search box.

  • "site" - limits the query to a specific domain or country, f.ex .edu or .no
  • "filetype" - limits the query to a specific filetype, f.ex "doc" or "pdf"
  • To limit the query to new documents, go to the advanced search feature

Our "Smart Searches" guide will be updated as we come across other smart searches on the web. The possibilities are definately unlimited, but from time to time we get very interesting and useful search results that we would like to share with our readers.

11/2/2004

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